Choosing a CRM is one of the most expensive decisions a sales team can make (not just in dollars) but in time, adoption, and the downstream impact on pipeline health. Two names consistently dominate the conversation: Close CRM and HubSpot.
Both tools promise streamlined workflows and better sales outcomes. Yet the way they deliver on that promise differs dramatically.
The Case for Close CRM
Close was built for sales teams that live and breathe inside the phone and inbox. It’s not trying to be everything to everyone. Instead, it’s engineered for high-velocity outbound sales.
- Power-dialer and predictive dialing cut wasted time between calls.
- Email automation and follow-ups make multi-touch outreach seamless.
- Native calling and SMS mean reps don’t juggle third-party tools.
- Intuitive UI keeps ramp time short and adoption high.
If your team is measured by outbound dials, connection rates, and booked meetings, Close is like a finely tuned sports car built for speed.
Try Close Free for 14 Days: https://refer.close.com/ayul3ij4alee-bs6t7h
The Case for HubSpot
HubSpot positions itself as a full business operating system. It doesn’t stop at sales. Marketing, service, and operations all connect under one roof.
- Marketing automation nurtures leads before sales even touches them.
- Robust reporting gives leadership a broad view of pipeline health.
- Customization and integrations support complex, cross-functional workflows.
- Scalable pricing tiers grow with the organization (though costs can stack up).
HubSpot shines for organizations looking for more than just a sales CRM. It’s a fit for companies who want marketing and sales data in the same ecosystem.
Where Teams Struggle
- Close users sometimes hit friction if they want deep marketing automation or enterprise-level customization.
- HubSpot users often complain about cost creep and complexity. What begins as a lightweight setup can balloon into a six-figure expense with rising admin overhead.
Choosing Between Them
The decision boils down to one question:
Do you need a CRM that specializes in high-velocity sales, or a platform that unifies multiple business functions?
- If you’re a sales-first team where efficiency per rep determines revenue, Close CRM wins.
- If you’re a multi-department organization aiming to align marketing and sales under one roof, HubSpot wins.
How RevPilot Helps
We’ve implemented more than 100 CRMs since 2018, including both Close and HubSpot. That means we know where teams win and where they get stuck.
If you’re weighing Close vs HubSpot, our role isn’t to pick for you, it’s to translate your sales goals into the right tech stack and configure it so reps adopt, leaders get visibility, and revenue lifts without extra hires.
👉 Ready to cut wasted clicks, book more meetings, and get your CRM firing on all cylinders? Talk to RevPilot today.
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